Publisure

Exploring innovations from DigiGov 2024!

This year, DigiGov was held at Excel in London on Tuesday, September 24, and Wednesday, September 25. The event brought together industry leaders and public sector professionals and innovators to explore the latest advancements in digital innovation for the public sector. Partnering once again with Kodak Alaris, Publisure was thrilled to showcase our dedication to software advancement and how we can enhance citizen experience whilst reducing costs. 

 

Our software for you 
We have been digitising communications for over 30 years and have solutions to address the unique needs and requirements of the public sector. 

GOV.UK Notify Integration

Integrating the GOV.UK Notify API with Publisure transforms public sector communications by automating workflows and enhancing output processes. Organisations can deliver notifications through more cost-effective channels via GOV.UK Notify, maximising efficiency whilst minimising costs.

Intelligent Communications Platform

Our solution focuses on driving digital transformation by seamlessly integrating inbound and outbound communications. We transform fragmented channels – such as physical mail, SMS, email, and web portals – into cohesive conversations through a unified, intuitive workflow.

Key highlights we took from DigiGov:

  1. The cultural shift towards digital transformation
    As public services continue to transition online, many attendees, exhibitors, and speakers acknowledged the critical importance of ensuring that all residents understand this digital shift. There was a strong emphasis on inclusivity and accessibility, highlighting the need for user-friendly designs, comprehensive training, and alternative options for those who may find digital tools challenging.

    Recognising the budget constraints for many organisations, it is vital to foster an environment that promotes community self-sufficiency. By empowering individuals to engage with the services, we can create a more informed and resilient community that thrives in the digital age. 

  2. The AI revolution in community services
    AI is changing the way public services engage with their communities by enhancing communication through digital platforms. By leveraging machine learning, public agencies can provide real-time responses to citizen enquiries, streamline service requests, and personalise information delivery.

    At DigiGov, we saw a large increase in chatbots and virtual assistants, enabling 24/7 support for residents seeking assistance or information. Furthermore, AI-driven analytics allow these services to better understand community needs and preferences, leading to more targeted outreach and efficient resource allocation. This shift not only improves accessibility and responsiveness but also fosters a more inclusive dialogue between public services and the communities they serve, ultimately enhancing trust and collaboration. 

    Increased efficiency: Automating routine tasks frees up in-house resources, allowing staff to focus on more complex issues and community engagement initiatives.
    Advanced options for conversation: Publisure uses AI technology to intelligently automate and distribute documents based on the resident’s data and communication preference, improving the relationships between governments and communities.

  3. Data, metrics and analytics
    The importance of data tracking is especially true in the public sector to maximise community engagement, providing insights into residents’ needs and preferences.

    By analysing this data, organisations can tailor their services and communications, ensuring they address the specific concerns of the community. Additionally, data tracking enables public services to measure the effectiveness of their initiatives:

  • allowing for continuous improvement and more informed decision-making,
  • fostering trust between public agencies and residents,
  • encouraging greater participation in community programmes and feedback mechanisms.

Ultimately, keeping track of data helps organisations to respond better to community needs and fosters a sense of collaboration and teamwork amongst residents.

Exploring innovations from DigiGov 2024!

Final thoughts

Exhibiting at DigiGov gave us the opportunity to connect with industry leaders, showcase our latest innovations, and engage directly with attendees. This not only enhanced our visibility but also reinforced our commitment to delivering effective solutions tailored to the needs of our community. We look forward to applying the insights gained and continuing these conversations in the future. 

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